The renowned soccer team has started the preliminary phases of establishing its legendary main stadium in the Metaverse, enabling fans to engage in live matches from all over the globe.
Manchester City and their new collaborator Sony have started work on a digital version of the Etihad Stadium that will serve as the team's major base in the Metaverse.
Manchester City, England's premier soccer team currently plays their home matches at Etihad Stadium. On February 18, the team revealed that it had secured a three-year deal with Sony to supply virtual reality professionals with image analysis and skeletal-tracking technologies from subsidiary Hawk-Eye.
Manchester City believes that its fans will reap the perks of having a virtual stadium. Even though Covid constraints persist to restrict travel choices for some, the opportunity to watch matches in a realistic Metaverse environment could be a refreshment for those who have been wanting to return to a gaming environment.
Through building the virtual Etihad Stadium, the team is breaking down geographical boundaries for fans who want to be a part of a live or recorded match. Nuria Tarre, City Football Group's chief marketing officer, told Inews on February 18:
“The whole point we could imagine of having a Metaverse is you can recreate a game, you could watch the game live, you’re part of the action in a different way through different angles and you can fill the stadium as much as you want because it’s unlimited, it’s completely virtual.”
According to a Jan. 23 report, "increased interactivity and ownership of virtual items" are specific benefits of establishing a home in the Metaverse. Man City may seize both of these options to provide fans throughout the world with more exposure to the group and stadium.
Liverpool FC could be interested in Manchester City's move into Web3 and the Metaverse. According to ECHO, a Liverpool news outlet, the Reds may fall into line to generate more revenue.
Rivals Manchester United have also entered the Web3 ecosystem with a new connection with Tezos (XTZ), which was revealed on February 10. Tezos will be the team's official crypto and training equipment partner, and it may potentially assist in the development of digital products.